The MX-30 is set to take Mazda in a new direction with its electric powertrain, innovative design and pioneering cabin

Story Graham Hope

The all-new Mazda MX-30 is a pioneering car in many respects, and that is particularly true of the cabin, which delivers a creative space that aims to inspire owners to use their vehicle in new ways. Mazda based its design approach for the MX-30 on a theme it calls “Human Modern,” and the most obvious result of this is the inclusion of freestyle doors, which open up to reveal an interior that breaks new ground for the brand.

What is immediately apparent as you step inside the vehicle is the sense of openness. This is complemented by a stylish blend of eco-friendly materials, innovation and craftsmanship, which ensures a desirable and comfortable environment for driver and passengers alike. Mazda Stories was given a guided tour of the highlights of the MX-30’s cabin by Program Manager Tomiko Takeuchi and Chief Designer Youichi Matsuda, who explained the inspiration and thinking behind their stunning new creation.

“The mx-30 is about providing a place where people can really be themselves and enjoy their time”

Tomiko Takeuchi, Program Manager

ECO-FRIENDLY MATERIALS

One area where the MX-30 is a major step forward is in its use of environmentally friendly materials. The most obvious is Heritage Cork in the console tray; because cork is extracted from bark, it can be sourced without felling trees and Mazda has been careful to use only excess cork left over from wine bottling. Recycled raw materials from bottles are also used for some of the cabin plastics, while there is approximately 20 percent recycled yarn in some of the fabrics.

THE INSPIRATION

The MX-30 takes Mazda in a whole new direction, and according to Matsuda, this was one of the key elements he took into consideration right from the outset. “I decided I shouldn’t care too much about what has been developed in Mazda previously,” he says.

And this desire to provide something different has been successful, adds Takeuchi. “The MX-30 will allow people to spend time with their car in a very relaxed and natural way. It is no longer a means of moving from one place to another, but it is providing a place where people can really be themselves and enjoy their time.”

FREESTYLE DOORS

The signature feature of the MX-30 offers a number of advantages for owners. The doors open wide, at an angle close to 80 degrees, allowing easy access to both the front and back. Installing child seats is made simpler, too. This wide aperture is also a plus should excess luggage need to be carried in the back seats. And once the car is parked, opening up both doors allows occupants to get closer to their immediate environment while enjoying the comforts of the cabin.

“the feeling of being really comfortable is everything that is embodied in the mx-30”

Youichi Matsuda, Chief Designer

INTERIOR LAYOUT

One thing the MX-30 has in common with other Mazdas is a layout planned around making the car completely natural to drive. But the cabin is designed to improve the experience of all occupants. The floating console enhances the connection between driver and front-seat passenger, while the back seat gives occupants the feeling of being wrapped in. “The feeling of being really comfortable is everything that is embodied in this car,” concludes Matsuda.